Welcome back,

I tried to find the full article for your reading enjoyment, but you need a password to get to it on moodle ( online teaching website) & I can't seem to find it anywhere else. Well worth reading if you can get your hands on it.Anyways...
In reading the philoshor Susan's Bordo's : "Material Girl" :  The effacements of postmodern culture. I was appalled to realize I was one of the postmodern women she refers to. I have tried to "control" my image by getting perms, wearing make-up, and working out.  She suggest In a culture in which organ transplants, life-extension machinery, microsurgery and artificial organs have entered everyday medicine, we seem on the verge of practical realization of the seventeenth-century imagination of the body as machine. (1099)  
In controlling our bodies and viewing them as machines that can be tampered and changed. Changed into whatever popular image that is "in" at the time. We have become free to do whatever we want with our image.  All women experiment with their look. We all want to look our best and feel beautiful. Bordo, suggests there is a deeper meaning behind those fake eye lashes or brand new hairdos. Our culture is saturated with the " ideal" feminine beauty. She is tall, thin, blonde, and perfect. This ideal haunts us until we are totally and utterly dissatisfied with what we look like. We are all lacking and trying to cover up our flaws. We are  a dissatisfy race. However, the beauty industry has pounced on us postmodern women and using culture against us. The "innocents" of getting a new hairdo has morphed into: an innocent nose job or a breast enhancement. We have become like gods creating images in the likeness of a beautiful actress: